Electric Insurance. Incorporated in 1966 as a Massachusetts property and casualty insurer, we began offering auto and home insurance to these GE employees. Today, we offer our products to general consumers who rave about our personalized, no hassle approach to insurance. A quick look at our customer base will tell you that today our policyholder population is about 60% GE and 40% general customers. Through our cutting-edge website, we provide world-class auto insurance service to customers countrywide.